Documented outcomes

Real clients. Real numbers.

Three deep-dive case studies showing exactly how we deploy CRM, ERP and hospitality systems — with the measurable results that pay for the project in the first year.

① International Trading — Zoho CRM • ② Luxury Boutique Hotel — Hotel Runner + OTA • ③ Manufacturing SME — Company Manager ERP
CASE STUDY 01 Zoho CRM & Zoho One

How an international trading group cut its sales cycle by 51% with Zoho CRM

From fragmented Excel files scattered across Morocco and Senegal to one unified CRM/ERP — go-live in 5 weeks.

Industry

International Trade & Import/Export

Company size

20–50 employees / Morocco & West Africa

Country

Mohammedia, Grand Casablanca — Morocco

The challenge

  • Client and supplier contacts spread across multiple Excel files between Morocco and Senegal — no single source of truth
  • No pipeline visibility — management could not forecast revenue or track deal status in real time
  • Supplier and client invoices created manually in Word — frequent errors, payment delays and lost documents
  • No professional online presence — international buyers had no website to verify and contact the company

What we deployed

  • Zoho CRM Enterprise — custom pipelines per country, automated lead routing
  • Zoho Books integration for one-click quote → invoice → payment
  • Zoho Analytics dashboards — real-time forecast, win-rate & rep performance
  • Bilingual (FR/EN) training for 8 users across Morocco and Senegal across 2 weeks

Timeline

5 weeks — kickoff to go-live

Quantified results

−70%

reduction in invoice processing time

2 pays

Morocco + Senegal operations unified in 1 platform

5 sem.

de kickoff au go-live, déploiement complet

"INTICSOLUTIONS a unifié nos opérations Maroc et Sénégal en une seule plateforme. Le traitement des factures a diminué de 70% et notre équipe ne perd plus de clients dans des tableurs."

Direction Commerciale, MAKTOUM COMMODITIES

Mohammedia, Grand Casablanca — Maroc

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CASE STUDY 02 Hotel Runner + OTA Integration

How a luxury boutique hotel grew direct bookings 40% with Hotel Runner

Channel Manager live in 3 weeks. All OTAs synced in real time. Direct bookings activated from day one.

Industry

Surf & Adventure Tourism / Boutique Camp

Property size

Boutique surf camp — Agadir, Morocco

Country

Agadir, Souss-Massa — Morocco

The challenge

  • Manual rate updates across Booking.com, Airbnb and direct channel — taking 2+ hours daily
  • Zero direct booking engine — 100% OTA-dependent revenue, paying 15–20% commission on every booking
  • No automated guest communications — confirmation emails and pre-arrival info written manually
  • International clientele (USA, Europe) but no professional English-first website to build trust and drive direct traffic

What we deployed

  • Hotel Runner PMS — central inventory & rate management
  • 2-way OTA channel manager — Booking, Expedia, Airbnb, Hotelbeds
  • Direct booking engine embedded on the hotel website with payment gateway
  • Automated pre-arrival, in-stay & review-request emails (FR/EN/AR)

Timeline

3 weeks — website + channel manager simultaneously

Quantified results

3 sem.

website + channel manager deployed simultaneously

4 OTAs

Booking.com, Airbnb, Expedia, direct — synced in real time

0

overbookings since go-live

"Website and channel manager live in under 3 weeks. The OTA sync eliminated double bookings completely and we started receiving direct reservations from day one — a game changer for our surf camp."

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CASE STUDY 03 Company Manager ERP

How a manufacturing SME replaced 5 systems with one Company Manager ERP

Full Company Manager ERP deployed 100% remotely from Morocco to Guinea — operations fully digitized in 4 weeks.

Industry

International Services / West Africa Development

Company size

15–30 employees / West Africa operations

Country

Conakry, Guinea — West Africa

The challenge

  • Operations in Guinea managed with no digital tools — paper-based processes and manual filing
  • Client billing done manually in Word files — no payment tracking, frequent disputes and delays
  • No shared database — client information siloed across email chains and physical documents
  • Remote management from Morocco impossible without a centralized platform accessible from anywhere

What we deployed

  • Company Manager ERP — Stock, Manufacturing, Invoicing, Purchase, HR, CRM modules
  • Custom production planning module with bills of materials
  • Mobile-first warehouse app with barcode scanning
  • Data migration of all client and supplier records and bilingual user training

Timeline

4 weeks — 100% remote deployment

Quantified results

100%

paperless billing — zero manual Word invoices

4 sem.

full ERP go-live, deployed 100% remotely

Afrique

de l'Ouest couverte — Guinée, Sénégal, Maroc

"INTICSOLUTIONS a déployé notre ERP depuis le Maroc vers la Guinée en 4 semaines, 100% à distance. La facturation est entièrement numérique et la direction accède aux rapports en temps réel depuis n'importe où."

Direction Générale, OPC AFRICA

Conakry, Guinea — West Africa

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